Performance marketing revolves around measuring the success of your campaigns through key metrics like clicks, conversions, and revenue. It’s about continuously optimizing your digital ads to maximize their impact.

Key Performance Marketing Metrics

  • Cost per Acquisition (CPA): This metric tells you how much it costs to acquire a new customer.
  • Return on Ad Spend (ROAS): This helps measure the revenue generated compared to the cost of your ads.
  • Conversion Rate: The percentage of people who take the desired action after clicking on your ad.

Optimizing for these metrics helps businesses get the most out of their ad spend.